Subaru Goes Hi-Tech
Japanese automaker Subaru will show off more than the new 2009 Subaru Forester at the upcoming North American International Auto Show. The Auto Channel reported that the Japanese automaker decided to use a state of the art exhibit to highlight the 2009 Forester.
Tim Mahoney, senior vice president and chief marketing officer of Subaru of America, had this to say: "We wanted to convey just how dynamic the Subaru brand is with our latest exhibit. The choice of materials, layout and messaging communicate movement and action in the spirit of authentic outdoor adventure and driving performance."
The report described Subaru's display as:
"Consumers will be welcomed by a new white sweeping archway that flows throughout the exhibit. A blue metal mesh backwall lines the display incorporating a turntable, technology area and a large video wall. Natural and earth-tone elements on display illustrate the active lifestyle of Subaru customers."
"The new exhibit will also feature a three-piece cutaway of the all-new, third-generation 2009 Forester that allows customers to get up close and view inside the new vehicle's entire drivetrain including its world renowned Subaru Symmetrical All-Wheel Drive. An interior buck, Subaru safety frame, 2.5 liter turbo and 3.6 liter engines will also be on display."
"The featured vehicle on display will be the all-new, third-generation 2009 Forester, a total re-design of the award-winning crossover utility vehicle (CUV) that will debut at the show. The 2009 Forester, which arrives in Subaru dealerships this spring, builds upon its predecessor's reputation as an icon of safety, dependability and versatility. The new-generation 2009 model projects a bolder, more SUV-like design and makes a major leap in safety technology, comfort, refinement and driving dynamics."
We know that the automaker is capable of creating such features for its exhibits. But I also know that most of us would appreciate it even better if the automaker can come up with some truly groundbreaking features for their vehicles.