Ford Wows Small Car Shoppers With Verve
Ford intends to give Nissan Versa and Toyota Yaris a pretty competitive rival. This is the reason why it will unleash the Verve subcompact which will arrive in American showrooms in 2010.
The subcompact was designed in Europe. Ford describes it as athletic, energetic and sophisticated. The automaker added that it will be available in a variety of rich colors.
The 3-door and 4-door version of the subcompact were displayed at this year’s North American International Auto Show. The automaker said that the 4-door is the basis for a sedan that will go on sale in North America in 2010, while the 3-door, expected to go on sale in Europe later this year, could also be sold in North America if consumer response is positive. This year, another version is expected to be up for sale in Asia.
"Verve aims to 'right' North American buyers' earlier small-car experiences by offering a product that changes customers' view of small cars from 'cheap' to chic and from affordable to desirable," said Ford Design Chief J Mays.
The Dearborn-based automaker said that the global demand for small cars has reached unprecedented levels. It expects small cars to represent 45% of all sales globally and 25% of U.S. sales by 2012.
"We know that when we come out with our small car we have to be a heck of a lot better than our competitors," Mark Fields, Ford's president for the Americas, said in an interview.
Driving that growth are young people ages 13 to 28, the group that will represent 28% of the U.S. population by 2010, reported Associated Press. The automaker said that about half of this group will shop the small-car segment when it's time to buy their first car. The company added its youngest customers are environmentally conscious, demanding and globally connected and will want the premium features Verve will offer, such as navigation and in-car phone controls.
With hue like that of the Verve plus the chic panoramic glass roof – add in other exceptional features, I couldn’t help but dream of having one!