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The Auto Channel reported that Titan International Inc. subsidiary, the Titan Tire Corporation of Bryan, has manufactured the very first enormous radial 63-inch tire model in its Ohio facility. Titan Tire’s commitment in producing giant tires was announced last May 2007.

“This project has been an unbelievable experience for a large group of Titan employees — starting with myself. I know a lot of people think I’m a little different, and that’s fine, but I’m very lucky to have a great team. Titan has some of the best employees in this business and they proved it today by producing this tire in seven months, starting from scratch. A site that used to be a soybean field is now the beginning of a state-of-the-art giant tire facility. In addition to developing this 63-inch tire, Titan has also filed for a patent on the new construction used in this design that will improve tires and lower cost to manufacture,” says Titan Chairman and CEO Maurice M. Taylor Jr.

Automakers need to market themselves so that of course, consumer would flock to their dealerships.  There are exceptions though.  Ferrari would not likely employ a marketing campaign in the Super Bowl as it would not really increase the number of people who can afford their supercars.

But for other automakers, it is essential that they make themselves presentable to consumers.  It's just like putting your best foot forward in that first job interview. The Koreans accepts this concept and you can see them doing what they can to give credence to their name.

I am referring to Kia and Hyundai.  These automakers are not really that popular compared to say Ford or Chevy or even Toyota and Honda. That is the reason why these automakers need to pour money in their marketing campaigns.  And these two knows just how Americans love their sports.

Kia recently announced that they are now in a tie up with 16 NBA teams.  That's more than half the league although just by one.  The automaker is also the Official Automotive Partner of the NBA" and the "Official Vehicle" of the Miami Heat.  It's too bad though that the Heat has the worst record today in NBA.

Hyundai on the other hand targeted football fanatics by airing their ad during the Super Bowl clash between the New England Patriots and the New York Giants (Hurrah! for the Giants).

That said ad is the said to be the best among ads by automakers during the sporting event telecast.  According to the Nielsen Online MegaPanel Survey, 43 percent of the polled respondents said that their impression of the Hyundai brand has increased thanks to their Super Bowl ad.